Digital Marketing Manager - Olivier Lacroix - French expact living in Ireland

Who am I?

I’m Olivier, a French expat living in Ireland for more than 10 years. I started my career as a web developer in France. Today, I lead the European Digital Strategy and Website Strategy team of one of the most innovative companies in the world.

This is what 12 years of Digital Marketing Expertise in the B2C and B2B area looks like.

With a real entrepreneurial mindset, I founded one of the biggest blogs/websites for French speakers who want to visit or live in Ireland. Also, I lead mastermind group sessions and workshops about Digital Marketing. As a side-gig, I coach and consult in my free-time. My expertise and experience helps small businesses increase their digital presence online.

Finally, when I am not at work, I ride my mountain-bike all over the world, and enjoy surfing and skiing. You can be certain those moments are all captured with my Gopro.

01
Digital Marketing Leader

Digital Marketing has been a passion of mine since I was very young. Making an impact on the bottom line of a company, using the power of Digital Marketing, is what drives me forward. Today, I lead the Salesforce's European Digital Strategy Team based in Dublin, Ireland.
02
Coach & Consultant

I don't manage your online brand. I help you successfully manage your own. As an entrepreneur, with over 12 years experience in the corporate world of Digital Marketing, I enjoy helping small businesses. My goal is to develop your brand and increase your online revenue.
03
Mastermind Group Leader

Mastermind Groups are a great way to help you achieve results. Leverage the power of collaboration and an idea exchange. You will be held accountable to achieve your chosen objectives using digital marketing. Get in touch and let's discuss your project!
04
Blogger

I run one of the biggest website for French speakers who want to visit or move to Ireland. I share my experience as an expat to improve their experience in the country. Check it out!

And these are my

Recent roles

Since March 2019

Manager, Digital & Content Strategy EMEA - Salesforce

Leading a team of Digital Strategists and Content Strategists
Work closely with European CMO & country leaders
Team coaching and mentoring. Career development sessions

September 2018 - March 2019

6 month break working on personal projects

Travelling around the world with my mountain-bike
Discovering new cultures
Working on developping further L-irlandais.fr (Brand & Monetisation)

June 2016 - September 2018

Manager, Digital Strategy EMEA - Salesforce

Leading our EMEA Websites Growth Overall Strategy
Managing our EMEA Testing program including UX & CRO efforts
Work closely with Sales & Marketing Leaders to align in regard to targets & priorities
Team coaching and mentoring. Career development sessions
Budget & Agencies management
Working in an International environment (US , APAC and Japan.)

+31% in Leads from UK Salesforce Homepage.

Mar 2015 - May 2016

Manager, Web Experience EMEA- Salesforce

Team management, coaching and mentoring.
Ownership for EMEA webinar pipeline number for Marketing across EMEA.
Representing International teams during World Wide webinar projects (RFP...)
Budget ownership and management for assets localization
Working with my counterparts in the US and APAC teams to ensure global alignment

Jul 2012 - Mar 2015

EMEA Senior Web Producer - Salesforce

Developing, coordinating and leading Salesforce's webinar program across EMEA
Development of EMEA TOFU content strategy across multiple digital channels
Launch of Salesforce France Inbound Marketing micro-site using Social Media
EMEA integrated campaign assets workflow management and optimization
Interns management and coaching
Working in an International environment (US , APAC and Japan.)

+215% in Pipeline from webinars YoY. +36% in attendees YoY

Jun 2010 - Jul 2012

Web Producer France - Salesforce

Responsible for the online user experience of salesforce France including website and social media strategy.
Website optimizations with the main following KPI: traffic growth, lead flow, conversion rate, bounce rate
Responsible for social media lead generation campaigns for our annual event
Monitoring the Salesforce brand on social media for all events in France.
Customers photoshoots.

112% of target for event registrations coming from Social Media.
+115% increase YoY of event attendance rate coming from social

Nov 2009 - May 2010

Intern - WaveBreak Media

Working directly with the founder of the agency.
Creation of video montage using Adobe Premiere and After effects.
Photo post-production using Lightroom.
Content then sold on Istock and Fotolia

Sep 2008 - Sep 2009

Web developer - ATAFOTOStudio

In charge of developing websites using different languages such as XHTML/CSS, PHP/Mysql, Javascript or Flash with Action script 2.
Working in a small team (2 developers, 1 Art director and the founder).
Responsible for each website that we were developing.
In direct relation with customers for each website, to get feedback or making changes.
Proposition of permanent contract at the end